Q&A with Owner Rose Cochran
How did you come up with the idea to open a floral shop?
My whole life I have been surrounded by creative entrepreneurs and hard workers, so all I’ve ever known is art, business and people skills. Anyone who knows me could have seen something like this coming—I was always looking for a way to be creative and make it a profession: opening up random Etsy shops and always painting or decorating. I also knew I loved the event industry, and after losing my job as the event manager at 21c Museum Hotel when COVID-19 hit, it was just a domino effect leading me to what I know I was meant to do—own a business, be creative and build relationships. And flowers bring all these things together!
What are you hoping to accomplish as a boutique floral vendor in Springfield?
I hope to set our business apart in every way. We have a very updated style, love to keep up with trends and buck against the old floral design ways that only use red roses, baby’s breath and leatherleaf. We really want to make flowers fun and lively and interactive! Instead of just ordering flowers from a website that has a formula so precise that there is no room for creativity, we love to mix things up, use flowers that are in season, customize and even let guests come in and make their own bouquet of blooms! There is not another business like ours anywhere around!
What can customers expect to find when they visit your store?
In our store we will always have a fun, seasonal window display, gift merchandise that complements our floral arrangements, a cooler with arrangements ready for pickup, our custom balloon garland "balloon bar," our signature "Bloom Bar" where people can come in and pick out each stem to design their own wrapped bouquet anytime, and the smiling faces of our employees who are happy to help! Oh, and our bumbling shop dog Waylon.
What do you enjoy most about working with florals? Why?
I love how flowers are pretty much always appropriate. If you think about it, there are very few times that bringing someone flowers would be offensive or odd. Flowers celebrate, commemorate, mourn, communicate and make people feel seen and loved. How many other things can do all that? Yes, they die and don’t last a very long time, but I think there’s actually a really special message there—the beauty of a moment. It’s special and it doesn’t last, so enjoy it while it’s here.