It’s no secret that the apparel industry is the fourth largest polluter in the world. As a fashion lover, I’ve realized that you don’t have to sacrifice style in order to make better buying decisions that have less environmental impact. As consumers, the responsibility lies with our buying power. If we change, so will the industry. Here are some simple ways to do your part.
1. Follow the 30 Times Rule
I use this rule every time I want to buy something. I just think to myself, “Will I wear this 30 times?” If the answer is “yes,” then I buy it. If it’s “probably not,” then I skip the purchase. Honestly, I do better with staple pieces I love anyway, so this rule has been a real game-changer for my small closet.
2. Purchase from Sustainable Clothing Lines
More and more designer lines are using sustainable practices, so with a little research you can make better buying decisions that you can feel good about. One of my favorite sustainable lines is AS by DF, available at Harem & Co. This line makes timeless statement pieces out of recycled leather. Another local boutique, STAXX, is all about two green denim lines: Levi’s and Boyish Jeans. These brands are focused on new innovative technologies to reduce waste, use less water and non-toxic dyes, plus they’re jeans really hold up.
When shopping at Modern Society, look for the Be Gentle icon on Gentle Fawn clothing. These items are made with low-impact fabrics and organic fibers. Another big brand in the sustainable game is Toad & Co. available at Five Pound Apparel. Every item Toad & Co. makes is sustainable, and made from high-quality materials known for low-impact growing and clean manufacturing. Plus, Five Pound Apparel’s mission is to give back to different nonprofits through every purchase.